Jack Daniels is whiskey for people who are glad they started using corn sweetner in soda pop.... Even when I was just starting out with liquor and pouring it into my (corn-sweetened) Coke, I went with Evan Williams bourbon, not Jack.
Tuesday, June 01, 2010
The target market for Jack Daniels
In a comment at his blog, NMC pinpoints the essence of this demographic:
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